Tequila consumption has become increasingly popular worldwide, and with that, the demand for high-quality tequila has grown tremendously. In recent years, a new trend has emerged, and it’s not just about the flavor profile. Now, consumers are not only concerned about how their food is made, but also the ingredients that they consume. This has led to a new concept called “clean labels,” which basically means products without additives, colorants, artificial flavors, or preservatives. This trend has also led to an increased interest in additive-free tequila, and in this blog post, we’ll explore why this new concept is the latest trend that everyone is talking about.
Why Are There Additives in Tequila?
Additive-free tequila is created by eliminating the use of additives, always under the 1% that the norm regulates. Additives, A.K.A. “softening” agents, such as caramel, glycerin, wood dye, etc., legal additives to mimic the effect of aging.
By using them, the flavor profile of the tequila does not come solely from the agave plant and the natural fermentation process. This process gives the tequila a more complex and authentic flavor, BUT not a natural one. The traditional process for making tequila includes the use of these additives, and their absence is what makes additive-free tequila unique. The expert craftsmanship of the maestros tequileros plays an essential role in ensuring top-notch quality and flavor development.
Clean Consumption Trend
Another reason tequila drinkers are turning to additive-free tequila is that it aligns with the clean eating trend. Consumers these days are cautious about what they eat and drink and want to make sure that they’re putting good stuff into their bodies. With the clean labels trend, people are more vigilant about the ingredients of their food and drinks and are seeking transparency in all aspects of production, including tequila. Having the knowledge that your tequila has been produced without chemicals and additives adds an additional layer of comfort while drinking.
The Wonders of Pure Agave Flavors
For someone just getting into the world of additive-free tequila, the difference in flavor profile can be quite noticeable. Because of the lack of additives, the notes in the flavor profile of additive-free tequila tend to come solely from the agave and the distillation process. The resulting flavor can be robust and earthy, with hints of sweetness and a natural finish. The flavor of additive-free tequila also tends to highlight the nuances of the agave profile more clearly than in tequila made with additives.
Because agave is such a complex plant, the depth of notes it can deliver are so varied and intense that master tequileros can separate out parts of the tanks that result in dominant flavors such as vanilla or cooked agave, and that is what they rely on instead of additives.
Final Thoughts
The demand for additive-free tequila is on the rise, and there’s more to it than being just a passing trend. Consumers are increasingly concerned about the products they purchase, and the trend towards clean-label products translates well to premium tequila offerings being produced today.
The trend towards additive-free tequila is not only a reflection of consumers wanting transparency in production, but it is also an affirmation of the desire for pure, original flavors that are directly influenced by the agave plant. As the demand for additive-free tequila continues to grow, we can expect to see more new and exciting products hitting the market and more tequila lovers enjoying pure and authentic tequila.
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